BizSugar.com › Marketing › Top 10 Tips Before Implementing Marketing Automation Into Your Business

By Melissa O'Connor

What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.

Marketing Automation isn’t just for large companies, SME’s are also using it as well. B2B and B2C businesses are using marketing automation to help nurture, maintain and extend customer relationships. It can also help with ROI measurement.