BizSugar.com › Marketing › Tips For Spreading the Good Word About Your Business

In his first year of blogging, Alan Brymer, president of The Investor Library in Provo, Utah, landed more than 6,000 subscribers by providing high-quality content, soliciting reader feedback and responding to their requests, and touting free reports. The reports spread like wildfire via a “tell-a-friend” script and were promoted by other bloggers and speakers to their databases. That's the power of word of mouth, an important part of a guerilla marketing strategy. To improve your word-of-mouth marketing efforts, consider these five tips.