BizSugar.com › Marketing › Three Simple Steps to Improve Your Link Network : Kate DeBevois : Target Marketing

At the recent eTail conference held in Washington, D.C., Brad Wolansky, director of e-commerce for Manchester, Vt.-based outdoor lifestyle provider The Orvis Co., highlighted three key tips for building your company's network of links to other Web sites. Using a philosophy of “lead, help, reciprocate,” Orvis created a network of 500 dealers.