BizSugar.com › Marketing › Think small steps to build trust and cooperation

Social software is a hot area in today's world. Short text messages connect a huge portion of the world's population and are a major carrier of social contact for a whole generation. On first glance, a lot of what goes on in these communications channels seems mundane and worthless. There is another aspect, though. These social systems, by allowing (and encouraging) repeated, simple, personal interactions, actually help build community and trust. Understanding how that happens is important.