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Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Me? I'd have Holly Buchanan and Michele Miller talk about marketing to women.

Michele's Wonderbranding and Holly's Marketing to Women Online are required reading on the subject. They've been sharing the stage in speaking engagements for a couple of years. I've been looking forward to their co-authored book, The Soccer Mom Myth, for most of the last year. Its been worth the wait.