Don't look now but Willy Wonka is back and his name is Tiger Woods. People are buying Nike Platinum golf balls in hopes of finding their "golden ticket" for some tee time with Tiger a la Willy Wonka and the Chocolate Factory. Nike's marketing campaign builds on the classic children's story to resonate with golfers in a modern-stay fairy tale about meeting the legendary Tiger, and it is a goldmine of viral marketing magic.
The power of storytelling to drive viral marketing
Posted by
d2kd3k under Marketing
From http://www.truecolorsconsulting.com 1413 days ago
Made Hot by: on July 11, 2008 7:16 am
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