Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong?
The Myth of Differentiation
Posted by
suzyQ under Marketing
From http://www.marketingprofs.com 1434 days ago
Made Hot by: on June 19, 2008 8:52 am
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