BizSugar.com › Marketing › The Essence of Lead Nurturing | Nurture

You can't force someone to buy something when they don't need it and yet, just because he/she doesnt need it now, it doesn't mean they may not buy from you when they do need it. Knowing who your prospects are is the easy bit. Knowing when they are ready teady to buy from you and when they are ready to be pitched to is where lead nurturing plays such an important part.