Take a look around your office—what do you see? The traditional mix of memorabilia, photos from company golf tournaments? But you probably don't have a poster of the Sex Pistols above your desk. And Amantha Imber of Inventium says its deviant imagery, or something of similar shock value, might be just what you need for optimum brainstorming.
The Deviant Approach to Creativity
Posted by
JohnH under Marketing
From http://www.marketingprofs.com 1523 days ago
Made Hot by: on March 22, 2008 2:36 pm
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“Fiona,
I like point number two the best. Write like you talk. This is...”
“There are, however, certain creative passions like music, for one, where...”
“Hey Stephanie! I use HootSuite a lot, but there's a major MAJOR drawback...”
“Interesting. At first I thought the post would be more about this company...”
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