BizSugar.com › Marketing › The Dead Horse of ROI and Analysis Paralysis

We have literally bludgeoned the poor social media ROI horse to death recently. There's a lot of sage discussion that's happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind of gauge for success is critical if you're to learn anything from your efforts. 2. We embrace the fact that purely quantitative metrics are inadequate and many obsolete, and we recognize the need for better ways to articulate the value of relationships on a human level. 3. We know that there is no one-size-fits-all calculation for the success or failure of social media in business.