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This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users.


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Written by lyceum
3253 days ago

Heather: Thanks for your comment! I look forward to hear Irfan's take on this.
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Written by HeatherStone
3255 days ago

Hi Irfan,

Great infographic but it illustrates a problem. Mobile is clearly a powerful force, but users are less easy to convert. Does this suggest a best practices strategy for the mobile marketing approach small businesses and entrepreneurs are likely to find the most effective?
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Written by HeatherStone
3254 days ago

Another great question, Martin.
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Written by lyceum
3254 days ago

What is the meaning of the conversion in the graphic? Is it a conversion into sales, leads, more traffic, etc?
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