It has been a few years since social media became popular. I wouldn't say mainstream since a huge number of companies haven't gotten started yet. Another good portion have recently acknowledged its importance and are taking action at the moment. When it comes to their first steps, the mistakes don't differ much from those brands and companies that have started using social networks a while ago. It consists on a race for followers, fans... eyeballs.
The Social Media Race Companies Can't and Can Win
Posted by
channelship under Marketing
From http://www.channelship.ie 333 days ago
Made Hot by: WorkSpace on June 22, 2012 11:17 pm
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Goran Maric
Goran Maric is a junior Internet marketer, specializing in social media. Born and raised in the small town of Mostar, Bosnia and Herzegovina, Goran spends his days …
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Comments
329 days ago
330 days ago
Number 6 is so important: "When prospects and customers do talk to you (big milestone!) be there to answer and provide helpful information!" It's hard enough to build social engagement with visitors. Ignoring them once you've got their attention is a really bad idea.