The Social Media Race Companies Can't and Can Win

Posted by channelship under Marketing
From http://www.channelship.ie 4345 days ago
Made Hot by: WorkSpace on June 23, 2012 4:17 am

It has been a few years since social media became popular. I wouldn't say mainstream since a huge number of companies haven't gotten started yet. Another good portion have recently acknowledged its importance and are taking action at the moment. When it comes to their first steps, the mistakes don't differ much from those brands and companies that have started using social networks a while ago. It consists on a race for followers, fans... eyeballs.

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Comments

Written by channelship
4341 days ago

Thanks a lot Heather. This point sounds like a super obvious one, but so many companies invest budgets on accomplishing "reach" only, that they forget the most important part is what happens after it :)

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Written by HeatherStone
4342 days ago

Hi Fred,

Number 6 is so important: "When prospects and customers do talk to you (big milestone!) be there to answer and provide helpful information!" It's hard enough to build social engagement with visitors. Ignoring them once you've got their attention is a really bad idea.

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