Content marketers know one thing for sure. If you want to attract people and capture their attention, you have to employ one simple technique. This post tells you what it is and gives good examples on how to do it.
The Secret Weapon of Content Marketers
Posted by
globalcopywrite under Marketing
From http://www.globalcopywriting.com 719 days ago
Who Voted for this Story
Subscribe
Jenny Bhatt @jenny_bhatt Engineers New Business Opportunities
Though trained as a manufacturing engineer with a long and distinguished career in Corporate America, Jenny Bhatt found … More
More Contributors
Editor's Picks
Startup PR Tip: To Get Press, Don't Pitch Your Product
How the Need for Instant Gratification Undermines Your Business Success 
Not blogging? You’re wasting your time on social media! 
Do I Need to Hire a Business Analyst 
3 Things to Avoid When Guest Blogging
“Wow, thank you BizRock! That means a lot!...”
“Thanks for the reply Trevor - I don't normally tout an article but if you...”
“If the guest poster asks things that are already in my guest post...”
“That's the problem with being self employed. There's too many things to...”
“Rather than interrupting the interviewee with questions, just take down...”
Gary Bembridge
Marketing Consultant, Blogger and Podcaster with 30 years global marketing experience, managing and building brands for companies like Unilever and Johnson & Johnson. …
- More
- FAQ
- About Us
- Moderators
- Register
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2013 BizSugar.com.
Content posted by BizSugar users
is dedicated to the public domain.
Comments
719 days ago
I'm one who DOES believe in "features". Let me use the classic power drill as an example. Maybe the power, voltage, RPM's, torque, chuck & bit diameter DO matter. Maybe it's not just about the hole it makes. I also need to know how it feels in my hand - how it fits, are excess vibrations damped, etc - but this I have to see for myself in person, not online.
(I've seen the "drill" bit so many times I thought a rebuttal was in order - this is not a jab at your article - it's a jab at the features/benefits argument.)
Duncan
719 days ago
Hey, jab away! I did describe it is a 'classic marketing example' after all. Of course people are interested in features but only they understand how your product or service is going to be of benefit. I do find when I'm speaking about features, it's all about me (or my client). When I'm discussing benefits, it's all about you. That's exactly where you want to be in your content.