The Psychology of Color in Marketing

Posted by danielzeevi under Marketing
From http://dashburst.com 3912 days ago
Made Hot by: robinandy58 on August 1, 2013 3:52 pm

Do you feel tranquilly calm when surrounded by green fields and blue skies? Or perhaps slightly alarmed when staring at a red stop sign?

Color has been known to have a powerful psychological impact on people's behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike.

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Comments

Written by tiroberts
3911 days ago

Great study. I've just read another recent study about this very thing. It was testing the affects that the "subscribe" button has on conversion rates. Turns out it has A LOT to do with it and he was missing out on thousands of dollars! I'll def have to looker deeper into this. I find it extremely interesting. Thanks for sharing your insights with the bizsugar community.

Ti

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