The other perfect part is simplicity. More studies are showing that this is what customers want. Here is a example where a local small business combined a focused marketing strategy with simplicity and increased sales.

Sponsored Content


Comments


Written by lyceum
603 days ago

Susan: No worries! Happy New Year! Where have you been? Please feel free to share your vacation memories on my travel blog, AtlasAnd! :)



Written by m4bmarketing
601 days ago

No where special martin, just up the coast. I didn't know you had a travel blob. I will have to check it out.

Susan



Written by lyceum
614 days ago

Susan: Have you read Rework?



Written by m4bmarketing
603 days ago

Major apologies for not replying earlier Martin as I was away. I haven't read the book, although I have heard of it. Happy new year.

Susan



Written by ShawnHessinger
617 days ago

Hi Susan,

I'm forever in search of a simpler business model. My technique is to figure what I want to do then look at the steps involved in creating and delivering the product. Then I begin cutting pieces off. Outsource this, this, and this. Figure out how I can automate. Make the product or service simpler. Figure out how to deliver to customers less expensively and with less effort. Businesses have a way of getting more complicated all by themselves, so it's a constant challenge to streamline, to look for ways to work smarter and not harder, and to eliminate effort.



Written by m4bmarketing
616 days ago

Hi Shawn,

I like your approach and it is a great example for others to follow. If you think about it it is taking the small steps and in the end they all add up to make a difference. Thanks for sharing your approach.

Susan



Written by HeatherStone
618 days ago

Susan,

You wrote:

"To have simplicity as a partner can be challenging, however the results are worth it."

So true. Working to simplify your business strategy will certainly bring results. Just remember, you don't need to achieve these results all at once. Simplifying your business model, like improving efficiency, can be a process, but it's worth the investment in time and every step you take toward a simpler business model should bring improvements.



Written by m4bmarketing
617 days ago

Great point Heather and it is so true. Most companies that use simplicity worked their way towards it and it didn't happen overnight.

Susan



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Jenny Bhatt @jenny_bhatt Engineers New Business Opportunities

Though trained as a manufacturing engineer with a long and distinguished career in Corporate America, Jenny Bhatt found … More
Editor's Picks

It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!