The other perfect part is simplicity. More studies are showing that this is what customers want. Here is a example where a local small business combined a focused marketing strategy with simplicity and increased sales.

Sponsored Content


Written by lyceum
623 days ago

Susan: No worries! Happy New Year! Where have you been? Please feel free to share your vacation memories on my travel blog, AtlasAnd! :)

Written by m4bmarketing
621 days ago

No where special martin, just up the coast. I didn't know you had a travel blob. I will have to check it out.


Written by lyceum
634 days ago

Susan: Have you read Rework?

Written by m4bmarketing
623 days ago

Major apologies for not replying earlier Martin as I was away. I haven't read the book, although I have heard of it. Happy new year.


Written by ShawnHessinger
637 days ago

Hi Susan,

I'm forever in search of a simpler business model. My technique is to figure what I want to do then look at the steps involved in creating and delivering the product. Then I begin cutting pieces off. Outsource this, this, and this. Figure out how I can automate. Make the product or service simpler. Figure out how to deliver to customers less expensively and with less effort. Businesses have a way of getting more complicated all by themselves, so it's a constant challenge to streamline, to look for ways to work smarter and not harder, and to eliminate effort.

Written by m4bmarketing
636 days ago

Hi Shawn,

I like your approach and it is a great example for others to follow. If you think about it it is taking the small steps and in the end they all add up to make a difference. Thanks for sharing your approach.


Written by HeatherStone
638 days ago


You wrote:

"To have simplicity as a partner can be challenging, however the results are worth it."

So true. Working to simplify your business strategy will certainly bring results. Just remember, you don't need to achieve these results all at once. Simplifying your business model, like improving efficiency, can be a process, but it's worth the investment in time and every step you take toward a simpler business model should bring improvements.

Written by m4bmarketing
637 days ago

Great point Heather and it is so true. Most companies that use simplicity worked their way towards it and it didn't happen overnight.


Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …

Gee Ranasinha @KEXINO Pictures The Future of Business

Gee Ranasinha has always had a good eye both for great photographs and for future trends in business. Today, Ranasinha … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?