BizSugar.com › Marketing › The Most Important Characteristic of an Influencer Is...

...engagement! As in: (a) the degree to which the influencer is involved with his/her audience, and (b) the involvement of the audience with the influencer’s efforts.

It’s akin to selling solutions to problems versus products. When you come across as primarily focused on helping solve your audience’s problems (as opposed to selling your merchandise or service), they pay better attention.