BizSugar.com › Marketing › The History of Marketing Operations and How We Use Them Today

Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as:

Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

More simply stated: Marketing is the activity of satisfying a person’s needs and wants.
It all began with The Apple