BizSugar.com › Marketing › The Hidden Power of Content Marketing – Better at Marketing

For the most part, marketing is a relatively simple idea. We develop a product, identify the audience, and then sell it to them based on the benefits it provides. The way we usually do this is through advertising methods like radio, newspaper, and television. But, I challenge you to think about this scenario for just a minute. Your customers are sitting in their living room enjoying a show, when your ad suddenly interrupts them right in the middle of doing something that they enjoy. Not cool, right? We all know from experience that this type of advertising is annoying, and [...]