Direct digital marketing is specifically about addressability. It’s what makes it “direct.” Two years ago, this was identified as the email address, the mobile phone number, and the web browser cookie. While that description still holds true today, the context around those addressable forms of marketing has changed dramatically, as has the importance of addressability itself.
The Evolution of Direct Digital Marketing
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 4779 days ago
Made Hot by: Ruth Stone on March 26, 2011 6:04 pm
Who Voted for this Story
-
franpro
-
lyceum
-
DebMark
-
HomeBusinessMedia
-
cb711
-
Cathode Ray Dude
-
businessavante
-
ruth
-
Small Business News
-
Entrepreneurosaurus
-
Small Business Manifesto
-
Small Business Tribe
-
bigmoneyweb
-
Big Business Boogaloo
-
Monsieur Eraser
-
Sun Tzu Business Guide
-
sonasathish
-
James John
-
Ruth Stone
-
galaxyintlmall
-
coolmisthumidifier
Subscribe
Comments