Find out why there are revolutionary changes coming in the way we do business and how your customers will play the most important role.

Sponsored Content

Who Voted for this Story



Comments


Written by HeatherStone
694 days ago

Kasey,

Looking at customers as your partners in business gives you a whole new way to look at your market, and, I'd argue, creates more opportunities than problems. Your community can save you time and guess work by letting you know how to serve them better. And when you get it right, they can make you famous by telling the world.



Written by copyjuice
694 days ago

Heather - I'm glad you agree. And I think what you explained is just the beginning of a wave of change that will put more influence in the hands of consumers. But I don't think it's something to fear. When businesses serve people better - they become better businesses.



Written by tiroberts
695 days ago

Great post, Kasey. Your customers are definitely your best form of advertising. If you provide an impeccable service or product, they'll naturally refer people to you and help you grow your business significantly. I appreciate you sharing your insights with us on BizSugar. :)

Ti



Written by copyjuice
694 days ago

Thanks Ti,

Customer word-of-mouth is one thing, I think we're moving toward more and more involvement and interaction between consumers and brands.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Mike Allton @mike_allton Wears Many Hats in Business

It's often said that small business people wear a lot of hats. To BizSugar members, the hat most associated with small … More
Editor's Picks


It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?