The cost of the empty marketing basket just means the cost to your business and your customer relationships of not taking marketing action and of course I mean the right action. Here are a few examples to show the potential cost.



Comments


Written by yoni67
949 days ago

Susan,

Very insightful article. I have no real experience or training in Marketing, yet your great style of explanation allows me to understand the principles that you put forward. Thanks for sharing your wisdom!

Yoni



Written by m4bmarketing
947 days ago

Sorry for late comment Yoni. Have been offline for a couple of days. Thanks for your comment and many times unfortunatley we make marketing more complex than it should be. Hope it helps you although you are doing really well by yourself.

Susan



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Marsha Friedman believes your business should have more than just a brand. She believes your business should be a … More
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