BizSugar.com › Marketing › The Cost of Downtime

Google, Microsoft, Apple and Facebook are four of the most globally recognized brands. The type of recognition all startups dream of someday achieving. What entrepreneur wouldn’t love to have the name of their brand turn into a verb? It’s now commonplace in the English language to use the word “googling” to refer simply to looking up information on the internet. Although we all would love this type of recognition, to become a successful startup, you must start small as all of those companies once did. Whether it be in a garage or a college dorm room, it is imperative to master specific tools that are needed to grow a startup into a multimillion dollar enterprise.