The Basics of a Product P&L
From http://emarketingfreak.com 166 days ago
Made Hot by: steefen on January 4, 2013 3:11 pm
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Denise Fay
Denise Fay is an international marketing and copywriting professional, speaker and entrepreneur. Every business owner has the tools to grow a successful business, no …









Comments
166 days ago
1) Product P&L typically does not include projections of revenue or profit. The sole purpose is to see if a product is profitable or not
2) Income statement blends all of your business units/product lines together to forecast and view revenue/profitability. Therefore, cogs is blended, trade is blended, delivery is blended, etc.
3) Any kind of projecting that you do requires the need to discount future cash flow streams due to the time value of money. This is something not found on a product P&L, but on a discounted cash flow
With that said, it might be worthwhile to estimate how many units you will sell to determine what your penny/dollar profit would be, however, certain expenses don't roll up at the product level (amortizations, taxes, etc.) and therefore, best way to see total sales and profit/loss is the income statement or cash flow.
166 days ago