BizSugar.com › Marketing › Stories Matter: the Why and What of Business Storytelling

Storytelling is human.

It is deeply rooted in human nature and as old as mankind itself.

A need to tell and hear stories is essential to the species Homo sapiens – second in necessity apparently after nourishment and before love and shelter. Millions survive without love or home, almost none in silence.

Every culture has started with an oral tradition that precedes the written account of events and traditions. Even today we can find indigenous people who strongly rely on stories to pass on important aspects of their culture.