BizSugar.com › Marketing › Stop Throwing the Word “Branding” Around, Unless You Mean It

Branding is one of those words people love to toss around in a conversation because they think it makes them look smart, or cool, or something like that. But the word is much more important. It’s not just jargon. It is a term that, when fully understood and implemented, can propel you to success or, if misunderstood and ignored, will lead to business failure.