BizSugar.com › Marketing › Stop Marketing to Yourself; Know Thy Audience! (Infographic) - Wood Street, Inc.

You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience.

But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky.

Knowing your audience can be a very superficial practice for some. You have a general idea of who you’re targeting based on either experience or sometimes just intuition. For most companies, they leave it here and accept the results.

But, there is so much more information to be had – so much usable insight you’re leaving on the table.

What if you knew exactly what a client needed at every stage of the buying cycle? And what if you could position yourself to be the one who gives them what they need when they need it? Think you would see a net gain?