BizSugar.com › Marketing › Startup Marketing: 5 Startups that changed their name (and why)

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable.
But what if the company you are building begins to change? Just because the name was perfect when you launched doesn’t mean it will always be the right fit.