BizSugar.com › Marketing › Starting Social Media: Building on What You Have

You don't have to turn your entire world on its head to adopt social media. It's not about taking everything you've already done and chucking it wildly out the window in favor of a revolution.

Instead, look at your existing communications through a social lens. Instead of viewing them from a corporate perspective and projecting outward, investigate ways that you can take an existing outbound communication, and create a cycle with it that brings customers back to talk to you.