BizSugar.com › Marketing › Stark contrast in use of new media between b-to-b, b-to-c companies

While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most important, budgeting for new media, according to a joint survey by the Association of National Advertisers and BtoB. By Kate Maddox