Stark contrast in use of new media between b-to-b, b-to-c companies

Stark contrast in use  of new media between b-to-b, b-to-c  companies Avatar Posted by JohnH under Marketing
From http://www.btobonline.com 2075 days ago
Made Hot by: on September 17, 2007 6:07 pm
While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most important, budgeting for new media, according to a joint survey by the Association of National Advertisers and BtoB. By Kate Maddox



Comments


Log in to comment or register here.
Subscribe

Susan Oakes Takes the Small Business Path @m4bmarketing

After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … More
Editor's Picks

Sign up for our weekly newsletter that comes out every Friday!
Is your content relevant? Let our guidelines steer you straight...
Got small biz videos? Come visit our Video & Image Gallery!
Need help with submitting an article? Contact us HERE.