While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most important, budgeting for new media, according to a joint survey by the Association of National Advertisers and BtoB. By Kate Maddox
Stark contrast in use of new media between b-to-b, b-to-c companies
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JohnH under Marketing
From http://www.btobonline.com 2075 days ago
Made Hot by: on September 17, 2007 6:07 pm
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