BizSugar.com › Marketing › Social Networking and a Small Town Business - Why bother?

Small town business is an interesting challenge. You either target people in your local area and hope that's enough, or you reach outside for customers and work to get enough attention.

If you're targeting outside your local area, there is no question. Social networking is a top way to reach beyond your geographic boundaries. If you're looking for local people as customers, you might be tempted to think that social networking is not going to work for you. WRONG! More of your potential customers are online than you realize. More importantly, marketing is only one reason for using social networking tools. I can think of four other big reasons to invest the time and effort.