Social Automation: Do it within reason

Posted by aceconcierge under Marketing
From http://aceconcierge.net 3656 days ago
Made Hot by: James John on April 16, 2014 11:27 am

Social automation saves you time & energy but what do you need to know to avoid the negative impacts of putting your social media marketing on autopilot?

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Comments

Written by lyceum
3655 days ago

Suzie: You too! :) It has been a long and interesting day...

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Written by lyceum
3655 days ago

Suzie,

I agree with you. You post gave fuel for my soul! Talk to you soon again! :)

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Written by aceconcierge
3655 days ago

Thank you. Enjoy your day Martin!!

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Written by tiroberts
3655 days ago

I think that automation is one of the best and most effective ways to have a consistent presence in social media. Thanks for sharing your insights with us.

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Written by aceconcierge
3655 days ago

Thank you! It is not only a time saver but helps with our social media consistency and frequency. Building the relationships w one on one engagement is so important to our success that if we were bogged down w the daily curation and posting, there wouldn't be time for the making the deeper connections.

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Written by lyceum
3655 days ago

Suzie: Have you followed the debate with Scott Stratten as a proponent of being authentic, in real-time, and what could happen if you set your social media activities on auto-pilot?

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Written by aceconcierge
3655 days ago

I have read quite a bit about it and I am not 100% automated. Personal engagement is paramount in relationship building.

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Written by HeatherStone
3655 days ago

So Suzie,

What's your rule of thumb? How do you know when you've moved from using this as a time saver to basically creating a situation where your social media no longer feels human?

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Written by aceconcierge
3655 days ago

Hi Heather,

I schedule some, not all of my content and mix in fresh posts but always, always, personally engage on every platform. Our audiences, like ourselves, want and require the human touch. Never make anyone feel like you are on autopilot and don't care.

Building the relationships and having the personal conversations are not only enjoyable but part of the "real" experience.

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Written by lyceum
3655 days ago

Heather: How about adjust the grade of automation and real-time social media activities depending on feedback you get via comments, @tweeets, etc.?

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