BizSugar.com › Marketing › Smarter Marketing with Digital Intelligence

In the coming months, it’s the data that will make the difference, especially when it’s applied to marketing activity across channels. While enterprise-sized corporations wrestle with internal issues and long-held channel-specific messaging strategies, the nimble mid-sized marketers instead can swiftly rise above the fray and respond to what the market demands. It’s a great time to be a mid-sized retailer. Your customer-focused approach and make-it-happen determination give you a clear advantage when it comes to navigating shifts in the marketplace. Sure, the changes in technology and consumer expectations can be daunting. But know that you’re actually in a great position to manage the chaos to your advantage.