BizSugar.com › Marketing › Small Business Marketing Tools - How to Promote Small Business Saturday in Your Local Market

While Black Friday is typically a day that “big box” retail stores thrive and Cyber Monday is one of the most successful days for online retailers, Small Business Saturday is intended to drum up business for local merchants owned and operated by businesses within communities. With so many small local merchants struggling to compete against bigger businesses, the Small Business Saturday event hopes to put an annual focus on shopping with local retailers and merchants on Thanksgiving weekend nationwide.

Here are some basic promotional strategies small businesses can use to maximize the day...