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Kimberly Reiner of Mama Reiner's Fudge suggests small business marketing tips for startup businesses to spread the word in this video from About.com. Small business owners should be their own best publicists, says Reiner, who adds that small business owners and operators are best equipped to tell others about their business. She shares how she worked to gain television and media exposure for her product including educational outreaches that helps others learn more about her product. See the rest of the video and more of Reiner's suggestions below.