BizSugar.com › Marketing › Small Business Marketing Strategies: The Power of Free

This video from FastBusinessProfits.com looks at "the power of free" in small business marketing strategies. Basically, this is the idea that giving something of value away helps with the marketing process. Though I think the first example given of using free bread, cookies and other pastries to market a bakery is nothing short of brilliant, I think this strategy works best when the thing being given away has some bearing on the products or services being marketed. For example, I'm less certain about the presenter's followup suggestion that giving away a small $99 digital TV set, perhaps in a regular drawing, would be a good way to market products and businesses mentioned which have little or nothing to do with TV sets. Can you think of something you could give away in your business that would encourage someone to spend up and buy a related product or service from you? I'd love to collect comments on this post and see what others in the community think.