BizSugar.com › Marketing › Small Business Marketing Should Focus on Authenticity

Spend any time researching marketing trends and tactics for 2017, and you’ll see the words ‘genuine’ and ‘authentic’ over and over. Today’s marketing plan is to channel your authenticity and invite customers into your world. You can focus on authenticity in your brand marketing easily. Here are three ways you can tell your story, and three things that accomplishes.