We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split. Before we proceed, let’s quickly review the key points that have been made about SOI and DOI.
Single vs. Double Opt-In: The Verdict on Email Permission
Posted by
litmusapp under Marketing
From https://litmus.com 2863 days ago
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