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Single Opt-in vs. Double Opt-in: The Court of Public Opinion

Single Opt-in vs. Double Opt-in: The Court of Public Opinion - https://litmus.com

Posted by litmusapp under Marketing
From https://litmus.com 2875 days ago

The case has been made for single opt-in and the case has been made for double opt-in. This contest is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere.

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