If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?”
Should You Up Your Marketing During a Recession?
Posted by
ArmadaIG under Marketing
From http://blogs.bnet.com 1564 days ago
Made Hot by: on February 10, 2008 10:59 pm
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