Ever wonder how "real" you should be in your business? If you're afraid that the authentic you would offend customers or make you appear unprofessional, watch this video and learn how to strike the right balance.
Should You Put Your "Real" Personality Into Your Brand?
Posted by AmyJordan under MarketingFrom https://www.youtube.com 3562 days ago
Made Hot by: businessgross on July 30, 2014 9:16 am
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I have been interested in philosophy for a long time, so me it is natural to have an integrated approach to body and mind, you personal and professional worklife,.
Have you read Amber Mac's book, Power Friending? She came up with the ABC-rule, with the "A" standing for being authentic online.
3561 days ago
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Her video is thoughtful about all the facets you have in your personality. If you want to read a story about a great individual, according to my view, read Facets of Ayn Rand by Charles and Mary Ann Sures.
3561 days ago
I agree. This is an interesting topic. Thinking about personality and how it relates to business is hugely important and I'm wondering why it isn't talked about more often. Too often you hear the advice to be yourself and be authentic when communicating in your business, but what does this really mean? It unrealistic to suggest that it means just blurting out whatever's on your mind, whether it's appropriate for your brand and customers or not.