Seth Godin explains why word of mouth doesn't happen

Posted by JohnH under Marketing
From http://sethgodin.typepad.com 1464 days ago
Made Hot by: on May 20, 2008 2:48 pm

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about."

What's up with that?

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Written by ArmadaIG
1463 days ago

Kudos! This goes for more than just WOM. I think that before starting any company you should ask if it has some type of natural marketing advantage. That is, does it lend itself to word-of-mouth or easy publicity or even direct mail (i.e., an easy to identify and reach market is better than one that requires a wide market mailing list). If you don't have a natural advantage, expect to spend a lot on marketing.

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