BizSugar.com › Marketing › Q&A With MailCharts: The Ultimate Guide To Email File Size & Load Times

When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs, and segmentation, there’s some things we often forget: Email file size and email load times.

While not the sexiest email topics, it’s critical to building the right subscriber experience. Besides the fact that Gmail clips messages over a certain size, your email file size can also determine the bandwidth needed to download and see your email. If your subscriber can’t see your email, or it takes forever to load on mobile, it’s unlikely they’re going to convert.