BizSugar.com › Marketing › Push Notification Marketing: When Push Comes to Shove

Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through the front door. Once inside, he’d treat the bruises he just created. This strategy worked for a time, until the day Dr. Snead pushed a lawyer. That was the end of his push marketing campaign, as well as the birth of the malpractice lawsuit...