BizSugar.com › Marketing › Powerful Ways to Reach a Niche Audience

When Lisa Skriloff, president of New York—based Multicultural Marketing Resources, wanted to attract businesses interested in marketing services as part of a niche marketing effort, she launched a group on LinkedIn, the popular social network. In less than a year, 1,500 people had opted in. “Now I can reach the entire group by posting messages or sending individual emails,” she adds. Here are five more niche marketing tips to consider.