As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve.
Please Change My Sheets: Dirty Laundry in Marketing Communications
Posted by globalcopywrite under MarketingFrom http://www.globalcopywriting.com 5047 days ago
Made Hot by: Darlenet52 on July 6, 2010 9:26 am
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5046 days ago
5046 days ago
5047 days ago
I wonder if this is more of a cost saving measure as it seems from your post not all elements of the hotel were eco-friendly. They went about it all wrong especially putting the onus on you to tell them.
It would be interesting to see if they have feedback forms and what information they seek from customers.
Susan
5047 days ago
Excellent point about the feedback form. I'm going back to my hotel tonight to check it out.
5047 days ago
It's kind of bizarre! It's like going to the restroom on the plane and having to ask for toilet paper after seeing a sign that says "due to environmental concerns..." You are 100% right...it's about informing customers and respecting them. Clean sheets are not too much to ask for!
Yoni
5047 days ago