While enterprise partnerships are traditionally created on a one-to-one basis, there is tremendous opportunity to be had by scaling affinity partnerships across many relationships. More partners mean enterprises can have multiple customer acquisition campaigns running at once, an easier way to test and personalize offers, and leverage multiple channels (voice, email, text, etc) to determine the best ROI.
Partnership Marketing Cloud Apps Disrupt Conventional Thinking
Posted by SalesPortal under MarketingFrom http://www.salesportal.com 3917 days ago
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