Online Reviews Drive Sales and Build Brand Reputation

Posted by GardenMedia under Marketing
From http://grow.gardenmediagroup.com 3916 days ago
Made Hot by: techmedia on August 7, 2013 9:30 am

7 out of 10 customers in the garden industry trust online reviews just as much as word of mouth recommendations.

The correlation between online reviews and profitability will be examined, and businesses will get insider tips to make their next online review stellar.

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Comments

Written by GardenMedia
3911 days ago

Hi Ti! So glad the facts resonated with you! I agree paying for reviews is a definite grey zone. Honesty is key.

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Written by tiroberts
3911 days ago

Interesting facts. Online reviews are a really great way to build up your brand and reputation. I just recently read another article about brands partnering up with influential bloggers and paying them to endorse their business/brand. These campaigns can be successful but it's important that the reviewer be honest in their report (in spite of being paid for the review) and for the consumer to cover all of their bases before they decide to make a purchase.

Thanks for sharing your insights on this topic with us.

Ti

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