With the holidays fast approaching, it's time for retailers to fine-tune their e-commerce sites and online marketing strategies to capture the influx of shoppers. The National Retail Federation is forecasting online sales to grow between 13% to 15% this holiday season (total online sales could reach $82 billion).
The opportunity to make money online this holiday season is there; retailers just need to seize it. Here are some ways how:
Online Holiday Shopping Tips for Retailers - Industry Insights
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 3781 days ago
Made Hot by: BizWise on November 26, 2013 9:39 am
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Comments
3773 days ago
3775 days ago
3775 days ago
Happy Holidays!
3776 days ago
3776 days ago
Looking at the Purchasing Managers Index (PMI) should be a part of your planning for the holiday season, particularly for inventory management, along with analyzing last year's holiday season performance as well as your most recent quarter's sales data to identify trends (e.g., best-selling products) that will lead to a better forecast for this year's sales.
Historical data is often a good indicator of future performance. You also want to be aware of what your competitors are doing to see if there are opportunities that your brand can take advantage of.
Hope that helps!