BizSugar.com › Marketing › On Cafes and Social Media Serenity

The trouble with social media happens when the resources required to nurture relationships - and the time involved in cultivating same - become more and more cumbersome. It's far more difficult to tend to a massive commercial farm than a backyard garden, so you have to adapt some catch-all tools in order to do that. It doesn't negate the need for each individual plant to receive it's nourishment, but it allows some of that tending to happen en masse while more delicate tasks must be tended to by hand.