Never Get a Blank Stare Again: How to Talk About Your Business

Posted by stephanieward under Marketing
From http://www.fireflycoaching.com 3744 days ago
Made Hot by: maestro68 on January 26, 2014 10:41 pm

Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick.

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Comments

Written by lyceum
3740 days ago

Stephanie: Thanks for the sure thing! :)

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Written by lyceum
3741 days ago

Stephanie: Thank you very much for the link. I will check out these different sites! :)

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Written by stephanieward
3740 days ago

Sure thing Martin!

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Written by AngelBiz
3741 days ago

I think the best way to do it is talk about the value your business provides to your customers. It's all about the value you provide that people are interested in, not the details about your business.

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Written by stephanieward
3741 days ago

And the more concrete you can be when you communicate the value of your business, the better. Thank you for your comment.

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Written by lyceum
3741 days ago

Stephanie: Thanks for your great input! I will "chew" these metaphors and come up with something. Have you bumped into companies that are good at explaining things in "plain English," e.g., CommonCraft?

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Written by stephanieward
3741 days ago

Excellent Martin. Indeed, Common Craft is one of the original creators of 'explainer videos' and here is a link to more companies that do similar things: http://www.moreofit.com/similar-to/www.commoncraft.com/Top_10_Sites_Like_Commoncraft/

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3741 days ago

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Written by lyceum
3742 days ago

Stephanie: Thanks for sharing your video on how to explain your USP, so it will stick! How would visualize a social media evangelist's work, helping companies, organizations and personal brand on how to navigate on the social web and facilitate a conversation with their customers? ;)

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Written by stephanieward
3741 days ago

Great question Martin! Think about some concrete examples that you can use as metaphors for social media. It's like a virtual handshake or phone call. It's like sharing a hot cup of coffee with a client, virtually. Maybe you can share a concrete example of a client who had a complaint and how it was resolved. You can also think about the concrete benefits that a company gets by using social media. Hope this helps.

If you're willing, please share what you come up with here.

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